“Don’t Buy Our Products”: Why Patagonia’s Founder Intentionally Slowed Growth to Preserve the Brand

I published this article in MARKETR after being inspired by the refreshing take on business by Patagonia's founder Yvon Chouinard. I have learnt through my career in business that while it is easy to be inspired, it is a lot more difficult to take away actionable insights from this inspiration, and so this article focuses on useful takeaways for marketers to action in their jobs.